With our new Analog Bar Tape we prioritized both comfort and durability. Using the latest in lightweight vibration-damping materials, we created an ergonomic interface with unprecedented hand-feel for those long days on the road. By carefully balancing lightweight performance with long-term durability, Analog Bar Tape will last much longer than similar products on the market. Try it for yourself - we guarantee you'll feel the difference. Available in a variety of colors, Analog Bar Tape lets you customize your bike to suit your taste or match your team's kit. It's also the exclusive choice of UCI World Tour Team Dimension Data for 2018.